Are You Using Widgets to Improve Your Internet Marketing Website?

Thingamajigs, Whatchmacallits, thingamabobs, widgets. Which one of these can help your Internet marketing business?

Well, having a Whatchmacallit chocolate bar never hurts, but only the widgets can boost your bottom line.

A web widget is a small piece of code that runs a portable program on your site. It’s a stand-alone application, it could be an ad from Google, updates from the Financial Times, a poll. There are numerous web widgets that you can add to your site to engage potential customers and interact with your users.

There are a few ways that a widget can increase revenue in affiliate marketing:

• Informational widgets can provide constant current content.
• Social bookmarking widgets can draw more traffic to your site.
• Tracking widgets can give your more information about site users and customers.
• A game widget on your site could increase your site’s stickiness.

These are just a few of the ways that widgets can be used.

Running a stock ticker or Associate Press widget on your site provides your users with up-to-the-minute information, which can increase your site’s standing as a resource, and your credibility as a serious business.

Social network widgets like LinkedIn can show you’re connected and open doors to new traffic venues. A Digg or Delicious widget can improve your business’s reputation. They can also improve traffic. More traffic means more opportunities for conversions and sales.

Weather maps, Yelp Searches, YouTube videos and RSS feeds from USA Today, Forbes and Amazon are all ways you can provide relevant useful information for your users.

Then there’s the matter of tracking widgets. These widgets can help you see how visitors got to your site, what links they clicked, and what sources are giving you the most traffic. Knowing this can help you optimize your affiliate links, PPC advertising and keyword use. In general, your whole online business!

And for affiliate marketers, you can even add an affiliate widget. The Alacra Affiliate Widget posts relevant research on credit, investment and markets to your site. If a visitor clicks on the content provided by the widget, they’ll land on the Alacra Store page.

Whether it’s a game, sports scores from ESPN, or an MP3 player, widgets work to engage your visitors. For any online business, it’s crucial to bring attention and traffic to your site, and then keep visitors on your site.

The longer a visitor stays on a page, the more of a chance you have to sell to him or her. And all the while, your site attracts return visitors with information and entertainment.